WVCB 97.7 FM

Pulse of the Bay

Header image for Pulse of the Bay show

Pulse of the Bay is a weekly show dedicated to the people, places, and culture of the Chequamegon Bay region.

This show dives into the stories that matter most to northern Wisconsin, along the shores of Lake Superior and our small towns. Each week, we’ll bring you interviews, local news, and deep-dive features on everything that makes this region special. Whether it’s a conversation with a local leader, a spotlight on an innovative business, or an on-site interview from a hidden gem in our area, Pulse of the Bay will keep you connected to what’s happening in our backyard.

Pulse of the Bay will emphasize themes that include, but are not limited to:

  • Land and water conservation, Lake Superior, and the environment
  • Community and family life, schools,and local traditions and institutions
  • Tribal communities and indigenous traditions, activities.
  • Hunting, fishing, ricing, and outdoor recreation
  • Local foods and producers
  • Health care and women’s health.
  • Local literature and the arts

At 97.7 FM WVCB-LP Ashland, we believe in the power of storytelling to bring people together. Pulse of the Bay is here to inform, inspire, and celebrate the incredible community we call home.

If you have a story idea, know someone doing something amazing, or just want to share what’s on your mind, we’d love to hear from you.

Let’s keep the conversation going—right here on Pulse of the Bay!